Thursday, May 28, 2015

Behold The Mighty Moose

Andy | Thursday, May 28, 2015 | Best Blogger Tips

In 2000, Toronto City Hall and then mayor Mel Lastman scattered 326 fibreglass moose around the city. "The Moose in the City" campaign had companies and patrons paying $6,500.00 for them with charities benefiting from the sales. All 326 originally were fitted with antlers. Within just a few weeks most of the antlers were stolen by souvenir hunters. The City was hoping the international exposure they received would add a little luster to the city's Olympic bid. Toronto lost out on their bid to Beijing, China. When the campaign ended "The Great Moose Auction" was designed to benefit local Toronto charities and offset some of the multi-million dollar cost of the Moose in the City project. Online bidders from across North America and as far away as Shanghai, China, placed winning bids. In 2013 the call went out to locate survivors of "Moose in the City". I located this one in Little Britain. It goes by the name of Cujo. Named for Curtis Joseph, of the Toronto Maple Leafs hockey team.

12 comments:

  1. s.cThursday, May 28, 2015 5:05:00 AM

    And a sturdy stand it is. Great initiative Andy.

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  2. biebkriebelsThursday, May 28, 2015 5:25:00 AM

    A nice project and glad to see that some survived.

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  3. Billy Blue EyesThursday, May 28, 2015 8:46:00 AM

    Gona say where are the horns but som saddo stole them. Nice moose

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  4. SharonThursday, May 28, 2015 9:37:00 AM

    I remember these. I visited Toronto when they were scattered around the city and painted in a variety of colors and designs. When I was working in Chicago, that city had just finished a round of cows that appeared all over the city.

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  5. Coloring Outside the LinesThursday, May 28, 2015 9:52:00 AM

    Wonderful idea, but why do people have to steal all the antlers..to me it's a crime.

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  6. WayneThursday, May 28, 2015 11:53:00 AM

    Fascinating story!

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  7. RedPatThursday, May 28, 2015 3:39:00 PM

    I think I know where there about 5 or 6 located around town.

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  8. William KendallThursday, May 28, 2015 4:26:00 PM

    Quite a sculpture. I do remember that initiative.

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  9. Geoff WilkinsonThursday, May 28, 2015 6:29:00 PM

    Andy we had similar in London but with cows, it was always a bit of a shock to find one standing in a busy street but if it raised money for charity then great..

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  10. Betsy BrockThursday, May 28, 2015 7:41:00 PM

    Very clever!

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  11. Brian KingThursday, May 28, 2015 9:34:00 PM

    Very cool! Shame about the antlers, though.

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  12. CountryMumSaturday, May 30, 2015 7:45:00 PM

    It is a great project and good to see that some are still around - albeit a little worse for wear.

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